Multi-Media Content Producer
B.A.S. Mass Communications | Professional Photographer & Videographer | Creative Services Producer
Who Am I?
I'm a multimedia content producer and visual storyteller with more than eight years of experience creating content across broadcast, digital, and social media. My career began with a passion for photography and videography, which led me to earn a degree in Mass Communications with a concentration in Broadcast & Television Production from the University of South Florida. Since then, I've built my career producing everything from commercials and lifestyle television segments to social media campaigns and branded content.
Former Clients/Employers
Most recently, I served as the sole producer, videographer, editor, and creative lead for South Florida Daily, a local lifestyle tv show that airs weekdays at 9am and 1pm on WFLX FOX 29. In this role I managed every stage of production from concept to final delivery. It is especially rewards to connect with local businesses and non-profits to help share their stories and create a lasting impact.
A Passion for the Frame
I was born in Manatí, Puerto Rico, but I've called Florida home since 2006.
Photography and filmmaking have always come naturally to me because they've grown out of something I've loved my whole life: finding beauty in the world around me. Whether it's a scenic landscape, wildlife, or the small details people often overlook, I've always been drawn to moments worth capturing. That perspective shapes the way I create, and I strive to produce content that is visually compelling, intentional, and rewarding to watch.
I produced, filmed, edited, and managed a daily weekday pre-produced sponsored lifestyle television show for WFLX FOX 29 three years. I helped grow the show from its original 6 a.m. time slot into additional 9 a.m. and 1 p.m. airings while producing over 700 episodes. I led efforts that increased the South Florida Daily Instagram following by 42% and developed multiple successful video campaigns for industry clients, helping expand the show’s digital presence and audience engagement. I helped grow the show's weekday viewership by 43%, increasing average daily views from 21,000 to 30,000 over the course of one year through strategic content development, audience-focused storytelling, and digital optimization.
2025 Sizzle reel
While managing the day-to-day responsibilities of producing the show, I also served as a Creative Services Producer, creating client commercials from sponsored segments, writing and publishing digital articles across multiple websites, managing promotional contests and campaigns, responding to audience inquiries, and developing social media content tailored to each platform. I worked across broadcast, digital, and social platforms to maximize audience engagement and extend the reach of sponsored content. Additionally, I supported the sales team in securing sponsorships by researching social media trends, identifying effective content strategies, and developing creative concepts tailored to each client’s goals and audience.
Segment example
Segment results after 1 week
Websites
How Did i get here?
ABC ACtion news
After a successful internship, ABC Action News offered me my first full time position out of college in the news industry. From floor director, teleprompter operator to master control operator to creative services video editor I did it all at ABC Action News. I assisted the live newscasts as a member of the production team. I floor directed and teleprompted for the major elections and the 2021 Tampa Bay Superbowl. I was an camera operator for the daily lifestyle morning TV show The Morning Blend. I also assisted in live streaming programs. I was lucky to work and begin my career in a top 15 news market where I eventually was promoted as a Creative Services Producer for WTXL ABC 27.
WTXL ABC 27
As a creative services producer at WTXL ABC 27, I produced commercials and topical video promos for the newscast and advertising clients. For a year and half, I was the lead producer and video-journalist for the live one hour sports talk show called The Florida State Coach’s show. I also produced 4 specials quarterly for a sales project that highlighted local businesses in neighboring cities in the market. The first “Our Town” segment produced over 25k in sold sponsorships and each “Our Town” doubled in profit. I also produced graphics for the news station and its advertising clients. My favorite part of being a creative services producer is producing content like hard news but also the multiplicity of industry clients that work with broadcasting as a source of advertising.
WPTV
After a year and half in Tallahassee, I was promoted to another Creative Services Role in the legendary WPTV news station in West Palm Beach. Here I expanded on my role producing topical video commercials for the news station, advertising clients and special projects including an entire re-brand image campaign. In this role, I received my first Emmy nomination for a supporting role in creating topicals and editing for a documentary that told the story of a man sentenced to death in Delray Beach for murder. In this role, I was able to find creative ways to repurpose news content into the new vertical video world. My efforts led to a successful launch of the news stations reels and led to increased engagement and story awareness for the news station.
Drone Work
on-Camera Work
My Social Media
